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Charlie Kim: Why everyone in media needs an analytics upgrade
In this brief video, Bain Partner Charlie Kim explains what leading media companies can do to harness this data and increase growth.
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Media companies are awash in data but many lack the capabilities to integrate this information into their operations, says Partner Charlie Kim, head of Bain & Company's Media practice in the Americas. In this brief video, he explains what leading media companies can do to harness this data and increase growth.
Read the Bain Brief: Why everyone in media needs an analytics upgrade
First published in Oktober 2014