Where the US Is Most Ready to Welcome Generative AI

Consumers seem relaxed about AI in shopping. Companionship? Less so.

By Leah Johns and Lyne Jaroudi

Develop a deeper understanding of your customers, beyond their shopping baskets.

Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

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