Report

Luxury and Technology: Toward the Boutique of the Future

Technological advances can deepen the crucial relationship between customers and sales associates while improving the in-store experience.

By Mathilde Haemmerlé, Charlotte Morizot, Joëlle de Montgolfier, Bénédicte Epinay, and Laurent Dhennequin

septiembre 21, 2023
min read

Luxury goods houses are exploring new ways of using the latest technology in their boutiques, integrating it into the high-end human interaction and expertise that is at the heart of their brands, according to a new report by Bain & Company for the Comité Colbert, the trade association for the French luxury industry. Scaling up this deployment will require a deep cultural transformation of these maisons.

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