Video

Frédéric Debruyne: How to Be a Customer Experience Leader

Great customer experiences produce great business results, yet many companies fail to tap into the power of loyalty.

By Frédéric Debruyne

Video

Frédéric Debruyne: How to Be a Customer Experience Leader
en

Great customer experiences produce great business results, yet many companies fail to tap into the power of loyalty. In this short video, Frédéric Debruyne, a partner in Bain's Customer Strategy & Marketing practice, discusses what it takes for companies to improve the customer experience.

Read the Bain Brief: What it takes to win with customer experience

Published in December 2014
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