インタラクティブ How Well Does Your Company Understand and Respond to Buyer Behavior? en Related brief Great Unmet Expectations: Tech Buyers Deserve Better from Sales and Marketing As customers arm themselves with ample knowledge, sellers and marketers must partner or perish, serving customers exactly when and how they want. 著者 Saber Sherrard Partner, Dallas Laura Beaudin Partner, San Francisco Chris Dent Partner, Denver Tags B2B Marketing Go-to-Market Strategy テクノロジー 顧客戦略、マーケティング