Video

Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers

Three key ways that companies can succeed as traditional sales and marketing models change.

Video

Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
  • Chapters
  • descriptions off, selected
  • captions off, selected
    en

    Leading marketers are able to use digital analytics to really understand what customers want. Mark Chong, a partner in Bain's Customer Strategy & Marketing practice, discusses three key ways that companies can succeed as traditional sales and marketing models change.

    Read the Bain Brief: Bought not sold: Marketing and selling to digitally empowered business customers

    태그

    베인에 궁금하신 점이 있으신가요?

    베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.