Webinar
Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs
In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.
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How to Master the Art of Selling Sustainability
Our survey of 500 B2B buyers and sellers shows a widening chasm on sustainability. A new industrial sales model is needed to close this buy-sell gap.
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First published in março 2025